THE CONCEPT "CRITICISM" IN GERMAN LINGUOCULTURE AND ITS IMPLEMENTATION                             IN THE INTERPERSONAL DISCOURSE

Takhtarova Svetlana Salavatovna, Candidate of philological sciences, associate professor, head of sub-department of Germanic philology, Volzhsk Humanitarian Institute (affiliated branch of Volgograd State University), alfia@mail.ru 

811.112.2 

The article is devoted to the analysis of the content, norms of behavior, and axiological characteristics of the lingua-cultural concept “critics”. The definition of the strategies and tactics actualizing this concept in the interpersonal discourse is also concerned. The results of the free experiments and questioning held during research in Freiburg and Dusseldorf in 2007-2009 have become the basis for the analysis. 

concept, strategies, tactics, discourse, axiological characteristics, experiment.